Privacy Policy

Last updated: 11 November 2026

Summary

Style is a personal styling app for clothes you already own. It needs your wardrobe, your preferences and — if you choose — your photo, to do its job. It does not sell your data, does not show ads and does not have a shop. This policy explains exactly what is collected, where it goes and how to remove it.

Information you provide

• Account information: your email address and a password, handled by our authentication provider. Style never sees or stores your password in readable form.
• Profile information: your name, optional gender and age range, a location you type or allow us to detect, and your personal style statement.
• Styling preferences: the vibes, fits, colours and body-related styling preferences you select, plus any free-text notes you add.
• Closet information: the garments you add, including names, categories, colours, patterns, materials, formality, fit and seasons.
• Photos: photos of your garments, an optional profile photo, and an optional full-body photo used for try-on visualizations.
• Saved looks: the outfits you save, including any generated visualization attached to them.

Information collected automatically

• Approximate location, only if you grant location permission. Style requests reduced (approximate) accuracy — not precise coordinates — and uses it once per refresh to look up current conditions.
• Weather information for that location.
• Subscription status from the app store and our subscription provider, so Style knows whether your account has premium access.
• Technical error information used to diagnose failures. These diagnostics are written as coarse error categories and are designed not to contain your personal content.

Product usage analytics

To understand how Style is used and where it needs improving, Style records in-app activity events linked to your account, such as: opening a screen, adding, editing or deleting a closet piece, starting a styling session, a look being generated or failing, saving, sharing or deleting a look, using Elevate, variations or See It On You, viewing the subscription screen, restoring purchases and using Help & Support.

Each event carries only short labels and numbers: for example the garment category, whether a photo came from the camera or your library, the occasion type (a custom occasion is recorded only as "other" — never your words), how many pieces you selected, how long something took, a coarse failure category, and whether your account is free, on a trial or subscribed. Events also include the app version, iOS version, device model and a random session identifier.

Analytics never include your photos or generated images, closet descriptions, messages you write, AI prompts or responses, your name, email address, password, payment details or precise location.

Subscription events (trial started, subscription started, cancelled or expired) are sent to Style's servers by RevenueCat. Analytics are used only to improve Style; they are not used for advertising, not sold and not shared with advertisers. Only Style's operator can view them.

Device permissions

• Camera: used only when you tap to take a photo of a garment or yourself.
• Photo library: used only when you tap to choose an existing photo.
• Location: used only for weather, and only if you allow it. You can instead type a location manually, or turn location off entirely and still use Style.

Each permission can be revoked at any time in iOS Settings. Style does not access your contacts, microphone, health data or precise location history, and does not track your location in the background.

How your information is used

Your information is used to operate the features you ask for: to catalogue your closet, to generate outfits from the clothes you own, to explain the styling reasoning, to visualise a look on you or on a base model, to adapt suggestions to current weather, to sync your data across your devices, and to determine your subscription entitlement. It is not used for advertising, and it is not sold.

AI processing and third-party AI providers

When you add a garment photo, request a styled outfit, validate a try-on photo, or generate a visualization, the relevant data is sent to third-party AI providers for processing. Requests are routed through an AI gateway operated by Rork, which currently forwards them to Google (Gemini) models.

What is sent is limited to what the feature needs: the specific image involved, text descriptions of the garments in the request, and the styling context (occasion, weather, season, and your styling and fit preferences). Your name, email address, account identifier, precise location and payment information are not sent to AI providers.

Garment photos you add to your closet are sent to Photoroom to remove their background, and the pictures of the pieces in a styled look are sent to Photoroom to create outfit visualizations. When you use See It On You, the photo of you is sent to Photoroom together with the pictures of the outfit. Photoroom receives only these images — not your name, email address or account details.

Style cannot guarantee how third-party AI providers retain or use submitted content — that is governed by their own terms, which can change. We do not claim that submitted images are never retained, and we do not claim they are never used for model training. If you are not comfortable with this, do not use the photo-based features; the rest of Style works without them.

Service providers

Style relies on third parties to operate:

• Supabase — authentication, database and private file storage.
• Rork AI Gateway, forwarding to Google (Gemini) — AI processing.
• Photoroom — garment background removal and outfit visualizations.
• Open-Meteo — weather data, requested by coordinates only.
• Apple — reverse geocoding of coordinates into a place name, app distribution and payment processing.
• RevenueCat — subscription entitlement management, and notifying Style's servers of subscription events.

These providers process data on Style's behalf under their own terms and privacy policies.

Payments

Subscriptions are purchased through Apple's in-app purchase system. Style never receives, sees or stores your card number or payment credentials. Style stores only what is needed to know whether your account currently has premium access.

Storage and security

Your data is stored in a database where every record is tied to your account identifier and protected by server-side access rules, so one account cannot read or modify another's records. Photos are kept in private storage that is not publicly accessible; they are retrieved using your authenticated session rather than public links. Data in transit is encrypted with HTTPS/TLS. Copies cached on your device are written with file protection so they are encrypted while your device is locked.

No system can be guaranteed to be completely secure. These are reasonable technical safeguards, not a guarantee against every possible breach.

Data retention

Your information is kept while your account exists. Deleting an individual item, look or photo removes it, including the stored file. Erasing all data removes your closet, looks and photos while keeping your login. Deleting your account removes your profile, closet, saved looks, preferences, uploaded photos, generated images, usage records, product analytics events and the login itself. Backups maintained by our infrastructure providers may persist for a limited period after deletion under their retention schedules.

Your choices and rights

From Settings → Data & Privacy you can export a copy of your data, delete individual items or photos, erase all your content, or delete your account entirely. Depending on where you live, you may also have rights to access, correct, restrict or object to processing of your personal information, and to lodge a complaint with a supervisory authority. Contact us to exercise any of these.

International transfers

Style's providers may process and store information in countries other than the one you live in, including the United States. Those countries may have different data protection laws than your own.

Children's privacy

Style is not directed to children under 13, and is not intended for users under the minimum age of digital consent in their country without appropriate consent. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

Changes to this policy

This policy may be updated as Style changes. The date at the top reflects the most recent revision. Material changes will be surfaced in the app.

Contact

Questions about this policy or your data: contact@getstyleapp.com